

These display ad layouts show the extendability and entertainment of this proposed campaign. Who hasn’t asked a child what they want to be when they grow up? And, who hasn’t enjoyed their response?

In-store - shelf and/or shopping cart

Social media could be video (top) or stories.
(Video reference: https://youtu.be/RUup841pZrs)

An App (or App section) could help parents visualize the nutritional value of the lunches that they make and the improvents that are made when they include a MadeGood item.

Sampling is a fantastic way to allow parents to see their kids enjoy a MadeGood item and assure them that it will be eaten when included in their lunch. Farmers markets, food fests, art fairs.. or wherever there’s a food truck.
This could include an area where kids could draw what they want to be when they grow up or have a professional artist draw them.