As a parent, you want to give your kids every advantage to grow up and be whatever they want to be. Proper nutrition is a huge priority.
MadeGood foods offer parents an easy way to include an extra 20% of the daily recommended vitamins and minerals to their child’s lunch - in something they'll actually eat.

These display ad layouts show the extendability and entertainment of this proposed campaign. Who hasn’t asked a child what they want to be when they grow up? And, who hasn’t enjoyed their response? 

In-store - shelf and/or shopping cart

Social media could be video (top) or stories.

(Video reference:

An App (or App section) could help parents visualize the nutritional value of the lunches that they make and the improvents that are made when they include a MadeGood item.

(App showcase psd created by rezaazmy -

Sampling is a fantastic way to allow parents to see their kids enjoy a MadeGood item and assure them that it will be eaten when included in their lunch. Farmers markets, food fests, art fairs.. or wherever there’s a food truck.

This could include an area where kids could draw what they want to be when they grow up or have a professional artist draw them.

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